Angebote zu "Waddington" (13 Treffer)

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Chartered Public Relations
44,99 € *
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Erscheinungsdatum: 01.02.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Chartered Public Relations, Titelzusatz: Lessons from Expert Practitioners, Redaktion: Waddington, Stephen, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: Öffentlichkeitsarbeit // PR // Public Relations // BUSINESS & ECONOMICS, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 336, Informationen: Paperback, Gewicht: 512 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 28.11.2020
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Earl, Steve: Brand Vandals: Reputation Wreckers...
27,69 € *
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Erscheinungsdatum: 26.12.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Brand Vandals: Reputation Wreckers and How to Build Better Defences, Auflage: New, Autor: Earl, Steve // Waddington, Stephen, Verlag: BLOOMSBURY ACADEMIC, Sprache: Englisch, Schlagworte: Business // Economics // Finance // BUSINESS & ECONOMICS // Public Relations, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 288, Gewicht: 236 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 28.11.2020
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Exploring Public Relations and Management Commu...
60,99 € *
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Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication. Pearson, the world's learning company.

Anbieter: buecher
Stand: 28.11.2020
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Exploring Public Relations and Management Commu...
60,99 € *
ggf. zzgl. Versand

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication. Pearson, the world's learning company.

Anbieter: buecher
Stand: 28.11.2020
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The PR Masterclass
37,90 CHF *
ggf. zzgl. Versand

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. 'PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.' --Drayton Bird, author, Commonsense Direct and Digital Marketing 'The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.' --Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies 'This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.' --Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) 'Provides all you need to know about securing press coverage.' --Fraser Seitel, O'Dwyer's PR magazine 'Every page is packed with insight and practical advice.' --Steve Harrison, co-founder, Harrison Troughton Wunderman 'Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.' --James Hammond, brand consultant 'Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.' --Ray Hiebert, Editor, Public Relations Review

Anbieter: Orell Fuessli CH
Stand: 28.11.2020
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Share This
17,00 CHF *
ggf. zzgl. Versand

Share This is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many of the social tools andtechniques that it addresses. The book is split into 26 chapters over eight topic areascovering the media and public relations industry, planning, socialnetworks, online media relations, monitoring and measurement,skills, industry change and the future of the industry. It'sa pragmatic guide for anyone that works in public relations andwants to continue working in the industry. Share This was edited by Stephen Waddington withcontributions from: Katy Howell, Simon Sanders, Andrew Smith, HelenNowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, AlexLacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, PhilipSheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, RachelMiller, Mark Pack, and Simon Collister.

Anbieter: Orell Fuessli CH
Stand: 28.11.2020
Zum Angebot
The PR Masterclass
16,00 CHF *
ggf. zzgl. Versand

The PR Masterclass is written by former newspaper, magazineand digital journalist Alex Singleton, who is now a prominent PRtrainer and consultant. It reveals the secrets of effective PR andshows how to put in place a practical, reliable and successfulmedia strategy for your product, business or activity - onethat delivers the greatest results. Through the book, you get todiscover how to develop and pitch effective newsworthy material,regardless of your budget. The PR Masterclass is aimed at PRprofessionals as well as small business owners and entrepreneursimplementing a PR strategy. 'PR can do more for your money than any other marketing tool.But very few people understand how to use it. Alex does because hehas been at the receiving end. So will you if you read thisremarkably practical book.' --Drayton Bird, author, Commonsense Direct and DigitalMarketing 'The lessons contained within The PR Masterclass should beplastered over the walls of organisations seeking to utilise themedia effectively for their campaigns. This book is a must-havereference point.' --Ryan Bourne, CityAM columnist and Head of EconomicResearch, Centre for Policy Studies 'This is an important book about public relations and how themedia is changing. Singleton is a straight-talkingjournalist-turned-practitioner who pulls no punches. He calls onthe industry to grow up and adopt the rigour of a professionaldiscipline. It's a call to action that I wholly heartedly support.You should read The PR Masterclass if you're new to publicrelations or work in the profession and want to continue doingso.' --Stephen Waddington, European director, Ketchum, and 2014President of the Chartered Institute of Public Relations(CIPR) 'Provides all you need to know about securing presscoverage.' --Fraser Seitel, O'Dwyer's PR magazine 'Every page is packed with insight and practical advice.' --Steve Harrison, co-founder, Harrison TroughtonWunderman 'Written in a no-nonsense style, every chapter contains a mineof information about the subject. What's more, it's clear that Alexknows the business inside out. This is the kind of book you need tohave close at hand. Do what it says, and you'll be miles ahead withyour PR.' --James Hammond, brand consultant 'Alex Singleton's book on public relations strategy is anexcellent practical guide to the real world of PR.' --Ray Hiebert, Editor, Public RelationsReview

Anbieter: Orell Fuessli CH
Stand: 28.11.2020
Zum Angebot
Share This
17,00 CHF *
ggf. zzgl. Versand

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

Anbieter: Orell Fuessli CH
Stand: 28.11.2020
Zum Angebot
The PR Masterclass
19,99 € *
zzgl. 3,00 € Versand

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. 'PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.' --Drayton Bird, author, Commonsense Direct and Digital Marketing 'The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.' --Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies 'This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.' --Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) 'Provides all you need to know about securing press coverage.' --Fraser Seitel, O'Dwyer's PR magazine 'Every page is packed with insight and practical advice.' --Steve Harrison, co-founder, Harrison Troughton Wunderman 'Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.' --James Hammond, brand consultant 'Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.' --Ray Hiebert, Editor, Public Relations Review

Anbieter: Thalia AT
Stand: 28.11.2020
Zum Angebot