Angebote zu "Thailand" (10 Treffer)

Kategorien

Shops

International Public Relations at Top 50 Global...
49,00 € *
ggf. zzgl. Versand

This study was motivated by limited information about an approach the top 50 global brands apply to their public relations strategies in areas considered smaller developing markets in Southeast Asia, including Thailand and Malaysia. Along World Wide Web technology and a concept of globalization, the Internet brings information to targeted publics faster than the past. Therefore, a purpose of this study was to examine which approach, convergence or divergence, the top 50 global brands commonly took to communicate with their target audiences in these two countries through their local web sites. An answer to a question does not always have to be either yes or no. Thus, it was not a surprise that the findings found two common strategies used by the top 50 global brands to support the idea of international public relations regarding web content. One was the diverged approach in which organizations localized their strategies to match the locals' needs. The other was glocalization, which combines both the converged and the diverged approaches together.

Anbieter: Dodax
Stand: 03.12.2020
Zum Angebot
Enlarging the Scope of Peace Psychology
128,03 € *
ggf. zzgl. Versand

With the major goal of building an inclusive international community that promotes peace-related research and action, this volume reflects on local, national and global peace engagement and works towards transdisciplinary understandings of the role of psychology in peace, conflict, and violence. Drawn primarily from 14th Biennial International Symposium on the Contributions of Psychology, the chapters focus on peacemaking--or the pursuit of harmony in human relations-- and peacebuilding--or equity in human relations-- with a special emphasis on voices from typically underrepresented areas in psychology, such as the Global South.In order to move beyond a Western-centered idea of peace psychology, the volume is divided into two major parts. The first half of the volume puts an emphasis on peace psychology research and praxis in a number of geohistorical contexts, including Malaysia, Northern Ireland, Thailand, and Kashmir, that bear on conflict, harmony and equity in human relations. Chapters in the second half of the volume fulfill the mandate of Biennial Symposia, namely, to create more equity in the production of peace theory and praxis by bringing forward the voices of scholars and change agents that are often unheard in peace discourses, including a number of scholars and chapters from South Africa. Additionally, throughout the chapters, the authors and editors of the volume emphasize emancipatory agendas as an important alternative to militarism and state-sponsored violence.With the aim of bringing forward voices from cultures and situations that are typically not included or highly visible in peace discourses, Enlarging the Scope of Peace Psychology in Invited and Invented Spaces: African and World-Regional Contributions is a thought-provoking, timely, and informative work. Psychologists, anthropologists, sociologists, political scientists, activists, public-policy makers, and all those interested in promoting peace and justice, are sure to find this an invaluable and illuminating resource.

Anbieter: Dodax
Stand: 03.12.2020
Zum Angebot
The EU Through the Eyes of Asia, Volume II
214,00 CHF *
ggf. zzgl. Versand

Asia and Europe have become increasingly interconnected over the last few decades; this growth in mutual interest is due largely to their economic, political, cultural, and historical ties to one another. Due to the deepening relationship between the two regions, it seems natural to ask, ¿How is the European Union perceived in Asia?¿ This question has become very relevant to Asia-Europe relations, especially as the EU is the most significant economic partner for many Asian countries, while at the same time emerging as an increasingly prominent political and security dialogue partner for the region. This second volume offers a new and reliable insight into the perception of the EU in Asia.In 2006, the Asia-Europe Foundation and National Centre for Research on Europe (University of Canterbury) created the European Studies in Asia (ESiA) Network and initiated the ¿EU through the Eyes of Asia¿ survey. This unprecedented comparative study looks at the attitudes and citizens' perceptions of the EU in Asia, and, by 2009, has been undertaken in 12 research sites throughout Asia. In each locality, the project systematically assessed daily representations of the EU in reputable local news media, as well as the EU's imagery among the general public and the EU's vision among the national stakeholders and opinion leaders.Presenting the findings of this project, this book provides a systematic and detailed empirical insight into EU visibility in the public discourses of three Southeast Asian countries ¿ Vietnam, Indonesia and the Philippines ¿ the so-called ¿VIP¿. The data and analyses in this work cover 2008 and the first half of 2009, and it compares the findings with those published in Volume I, which examined the perceptions of the EU in China, Japan, Singapore, South Korea, and Thailand. EU through the Eyes of Asia is indispensable to policy-makers and opinion leaders in the Asian and European milieux, putting forward vital recommendations to the EU, Asian governments, the media and those managing relations between the two regions.

Anbieter: Orell Fuessli CH
Stand: 03.12.2020
Zum Angebot
Materializing Thailand
61,90 CHF *
ggf. zzgl. Versand

This text explores the construction of gender in Thailand and in particular the role Bangkok plays in establishing gender relations for the whole of the country. It examines the historical and cultural processes underlying Thai public culture, including historical theme parks.

Anbieter: Orell Fuessli CH
Stand: 03.12.2020
Zum Angebot
Materializing Thailand
183,00 CHF *
ggf. zzgl. Versand

Thailand has become well known throughout the world for wonderful cuisine, great package holidays, sumptuous temples and textiles. Noticeably absent from glossy tourist brochures but equally well known throughout the Western world is Thailand's seedier side - the world of child exploitation, rampant prostitution and AIDS. Thailand maintains its appeal by slipping the ugly and painful out of sight and by promoting women as exotic visual icons through beauty contests, state rituals and the sex trade. This book explores the construction of gender in Thailand and in particular the role Bangkok plays in establishing gender relations for the whole of the country. It examines the historical and cultural processes underlying Thai public culture, including historical theme parks. The author demonstrates how the materiality of the Thai world shapes gender relations and how Buddhism discourages essentialisms, including fixed binary gender identities. Throughout the book, appearances are shown to be critically important, and the essentialism of gender is maintained through display, public presentations, and everyday material practices. Anyone wishing to understand the complexity of Thailand will find this book provides a highly readable and insightful analysis.

Anbieter: Orell Fuessli CH
Stand: 03.12.2020
Zum Angebot
International Public Relations at Top 50 Global...
44,99 € *
ggf. zzgl. Versand

This study was motivated by limited information about an approach the top 50 global brands apply to their public relations strategies in areas considered smaller developing markets in Southeast Asia, including Thailand and Malaysia. Along World Wide Web technology and a concept of globalization, the Internet brings information to targeted publics faster than the past. Therefore, a purpose of this study was to examine which approach, convergence or divergence, the top 50 global brands commonly took to communicate with their target audiences in these two countries through their local web sites. An answer to a question does not always have to be either yes or no. Thus, it was not a surprise that the findings found two common strategies used by the top 50 global brands to support the idea of international public relations regarding web content. One was the diverged approach in which organizations localized their strategies to match the locals' needs. The other was glocalization, which combines both the converged and the diverged approaches together.

Anbieter: Thalia AT
Stand: 03.12.2020
Zum Angebot
The EU Through the Eyes of Asia, Volume II
124,99 € *
ggf. zzgl. Versand

Asia and Europe have become increasingly interconnected over the last few decades; this growth in mutual interest is due largely to their economic, political, cultural, and historical ties to one another. Due to the deepening relationship between the two regions, it seems natural to ask, ¿How is the European Union perceived in Asia?¿ This question has become very relevant to Asia-Europe relations, especially as the EU is the most significant economic partner for many Asian countries, while at the same time emerging as an increasingly prominent political and security dialogue partner for the region. This second volume offers a new and reliable insight into the perception of the EU in Asia.In 2006, the Asia-Europe Foundation and National Centre for Research on Europe (University of Canterbury) created the European Studies in Asia (ESiA) Network and initiated the ¿EU through the Eyes of Asia¿ survey. This unprecedented comparative study looks at the attitudes and citizens' perceptions of the EU in Asia, and, by 2009, has been undertaken in 12 research sites throughout Asia. In each locality, the project systematically assessed daily representations of the EU in reputable local news media, as well as the EU's imagery among the general public and the EU's vision among the national stakeholders and opinion leaders.Presenting the findings of this project, this book provides a systematic and detailed empirical insight into EU visibility in the public discourses of three Southeast Asian countries ¿ Vietnam, Indonesia and the Philippines ¿ the so-called ¿VIP¿. The data and analyses in this work cover 2008 and the first half of 2009, and it compares the findings with those published in Volume I, which examined the perceptions of the EU in China, Japan, Singapore, South Korea, and Thailand. EU through the Eyes of Asia is indispensable to policy-makers and opinion leaders in the Asian and European milieux, putting forward vital recommendations to the EU, Asian governments, the media and those managing relations between the two regions.

Anbieter: Thalia AT
Stand: 03.12.2020
Zum Angebot
Materializing Thailand
44,99 € *
ggf. zzgl. Versand

This text explores the construction of gender in Thailand and in particular the role Bangkok plays in establishing gender relations for the whole of the country. It examines the historical and cultural processes underlying Thai public culture, including historical theme parks.

Anbieter: Thalia AT
Stand: 03.12.2020
Zum Angebot
Materializing Thailand
133,99 € *
ggf. zzgl. Versand

Thailand has become well known throughout the world for wonderful cuisine, great package holidays, sumptuous temples and textiles. Noticeably absent from glossy tourist brochures but equally well known throughout the Western world is Thailand's seedier side - the world of child exploitation, rampant prostitution and AIDS. Thailand maintains its appeal by slipping the ugly and painful out of sight and by promoting women as exotic visual icons through beauty contests, state rituals and the sex trade. This book explores the construction of gender in Thailand and in particular the role Bangkok plays in establishing gender relations for the whole of the country. It examines the historical and cultural processes underlying Thai public culture, including historical theme parks. The author demonstrates how the materiality of the Thai world shapes gender relations and how Buddhism discourages essentialisms, including fixed binary gender identities. Throughout the book, appearances are shown to be critically important, and the essentialism of gender is maintained through display, public presentations, and everyday material practices. Anyone wishing to understand the complexity of Thailand will find this book provides a highly readable and insightful analysis.

Anbieter: Thalia AT
Stand: 03.12.2020
Zum Angebot