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Professionalizing Public Relations
58,99 € *
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Professionalizing Public Relations ab 58.99 € als gebundene Ausgabe: History Gender and Education. 1st ed. 2016. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 16.07.2020
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Professionalizing Public Relations
58,99 € *
ggf. zzgl. Versand

Professionalizing Public Relations ab 58.99 € als pdf eBook: History Gender and Education. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 16.07.2020
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Professionalizing Public Relations
58,99 € *
ggf. zzgl. Versand

Professionalizing Public Relations ab 58.99 EURO History Gender and Education. 1st ed. 2016

Anbieter: ebook.de
Stand: 16.07.2020
Zum Angebot
Professionalizing Public Relations
58,99 € *
ggf. zzgl. Versand

Professionalizing Public Relations ab 58.99 EURO History Gender and Education

Anbieter: ebook.de
Stand: 16.07.2020
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Professionalizing Public Relations
68,90 CHF *
ggf. zzgl. Versand

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.

Anbieter: Orell Fuessli CH
Stand: 16.07.2020
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Professionalizing Public Relations
60,50 € *
ggf. zzgl. Versand

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.

Anbieter: Thalia AT
Stand: 16.07.2020
Zum Angebot

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