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Normative Aspekte der Public Relations
54,99 € *
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Normative Aspekte der Public Relations ab 54.99 € als Taschenbuch: Grundlegende Fragen und Perspektiven. Eine Einführung. Auflage 1994. Aus dem Bereich: Bücher, Politik & Gesellschaft,

Anbieter: hugendubel
Stand: 29.09.2020
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Sportvereine im Blickpunkt der Öffentlichkeit
49,00 € *
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Eine grundsätzliche Anforderung an den erfolgreichen Sportverein der Gegenwart ist die gute Positionierung in der Öffentlichkeit. In dieser Arbeit wird der Frage nachgegangen, was Public Relations für den Sportverein leisten können beziehungsweise leisten sollen. Gleichzeitig wird im Zuge einer Standortbestimmung anhand 21 qualitativer Interviews mit Vereinspräsidenten, -managern und -sportlern von acht verschiedenen österreichischen Topklubs (u.a. SK Rapid Wien, Hotvolleys, Gunners Oberwart) untersucht, wie weit die Möglichkeiten der Öffentlichkeitsarbeit von den Vereinen tatsächlich genutzt werden.Als Basistheorie dienen bei dieser Arbeit die Cultural Studies. Im ersten von drei Teilen werden normative Forderungen aufgestellt, was Öffentlichkeitsarbeit im Sportverein leisten soll. Im zweiten, praktischen Teil geht es um die Bedeutung von Öffentlichkeitsarbeit aus Vereinssicht und im dritten Teil werden die Ergebnisse des ersten und des zweiten Teils einander gegenübergestellt.

Anbieter: buecher
Stand: 29.09.2020
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Sportvereine im Blickpunkt der Öffentlichkeit
50,40 € *
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Eine grundsätzliche Anforderung an den erfolgreichen Sportverein der Gegenwart ist die gute Positionierung in der Öffentlichkeit. In dieser Arbeit wird der Frage nachgegangen, was Public Relations für den Sportverein leisten können beziehungsweise leisten sollen. Gleichzeitig wird im Zuge einer Standortbestimmung anhand 21 qualitativer Interviews mit Vereinspräsidenten, -managern und -sportlern von acht verschiedenen österreichischen Topklubs (u.a. SK Rapid Wien, Hotvolleys, Gunners Oberwart) untersucht, wie weit die Möglichkeiten der Öffentlichkeitsarbeit von den Vereinen tatsächlich genutzt werden.Als Basistheorie dienen bei dieser Arbeit die Cultural Studies. Im ersten von drei Teilen werden normative Forderungen aufgestellt, was Öffentlichkeitsarbeit im Sportverein leisten soll. Im zweiten, praktischen Teil geht es um die Bedeutung von Öffentlichkeitsarbeit aus Vereinssicht und im dritten Teil werden die Ergebnisse des ersten und des zweiten Teils einander gegenübergestellt.

Anbieter: buecher
Stand: 29.09.2020
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A Companion to Contemporary Political Philosoph...
9,95 € *
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Political philosophy has become an increasingly active area of research over the past four decades. In response to the growing interest in the field, this new edition of A Companion to Contemporary Political Philosophy has been extended significantly to include fifty–five chapters across two volumes written by some of today’s most distinguished scholars. Straddling analytic and continental philosophy, the first part of the Companion considers the contributions of economics, history, law, political science, international relations and sociology to normative political thought. The collection then provides analyses of eight live political ideologies, including new chapters on Cosmopolitanism and Fundamentalism, and detailed discussions of key concepts, with much expanded coverage of international politics and global justice. An essential reference for anyone interested in this dynamic field, the new edition of A Companion to Contemporary Political Philosophy is the most current and comprehensive resource available. Robert Goodin is a Distinguished Professor jointly of Philosophy and of Social & Political Theory in the Research School of Social Sciences and a Corresponding Fellow of the British Academy. General Editor of a 10–volume series of Oxford Handbooks of Political Science and founding editor of Blackwell’s Journal of Political Philosophy, Goodin served as co–editor of the British Journal of Political Science and Associate Editor of Ethics. Philip Pettit , formerly of the Australian National University, is now L.S. Rockefeller University Professor of Politics and Human Values in Princeton University. He works in moral and political theory and on background issues in philosophical psychology and social ontology. Thomas Pogge is Professor of Political Science at Columbia University and Professorial Fellow at the ANU Centre for Applied Philosophy and Public Ethics. He is editor for social and political philosophy for the Stanford E 1. Language: English. Narrator: Eric Michael Summerer. Audio sample: http://samples.audible.de/bk/adbl/008911/bk_adbl_008911_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
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Culture and Social Theory (eBook, PDF)
28,95 € *
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Aaron Wildavsky, along with Mary Douglas, identified what they called grid-group theory. Wildavsky began calling this "cultural theory," and applied it to an astounding array of subjects. The essays in this volume exemplify the theory's potential contributions to three seemingly disparate, but related, areas: the social construction of meaning, normative/analytic political philosophy, and a theory of rational choices. This book is the first in a series of Aaron Wildavsky's collected writings being published posthumously by Transaction. Wildavsky selected, sequenced, and grouped all but three of the essays included in Culture and Social Theory prior to his death. Some are presented here for the first time. Wildavsky's cultural theory provides ways to organize and interpret the world.In the first section, he shows how social scientists, particularly economists and sociologists, apply the theory. Wildavsky argues that concepts such as externalities, public goods, altruism, and even risk and rape are tools of rival, ubiquitous cultures engaged in perpetual struggle with one another. The second section deals with cultural theory as a way to interpret the works of normative and analytic political philosophers, including Thomas Hobbes and John Stuart Mill, on competing human objectives. Wildavsky argues that particular types of interaction among a society's cultures are necessary for effective realization of basic concepts such as democracy. In the third section, Wildavsky applies cultural theory in conjunction with instrumental rationality, the former as a theory of preference formation, the latter as a device for realizing preferences efficiently. High-priority objectives, and thus the character of norms and rational action, shift across cultures. The world and its various elements comprise a complex, frequently changing, and thus ambiguous reality, nowhere more so than in the dynamic contours of the United States. For cultural theory, individualistic, hierarchical, and egalitarian interpretations of the world are the only ones capable of forming and sustaining institutions and related patterns of social relations that will support human social groups.Wildavsky's central objective is to strip away the camouflage and to reveal varying domains of social life as fields of cultural competition. Culture and Social Theory will be a necessary addition to the libraries of political scientists, economists, and policymakers, not to mention all those who admire Aaron Wildavsky and his work.

Anbieter: buecher
Stand: 29.09.2020
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Culture and Social Theory (eBook, PDF)
28,95 € *
ggf. zzgl. Versand

Aaron Wildavsky, along with Mary Douglas, identified what they called grid-group theory. Wildavsky began calling this "cultural theory," and applied it to an astounding array of subjects. The essays in this volume exemplify the theory's potential contributions to three seemingly disparate, but related, areas: the social construction of meaning, normative/analytic political philosophy, and a theory of rational choices. This book is the first in a series of Aaron Wildavsky's collected writings being published posthumously by Transaction. Wildavsky selected, sequenced, and grouped all but three of the essays included in Culture and Social Theory prior to his death. Some are presented here for the first time. Wildavsky's cultural theory provides ways to organize and interpret the world.In the first section, he shows how social scientists, particularly economists and sociologists, apply the theory. Wildavsky argues that concepts such as externalities, public goods, altruism, and even risk and rape are tools of rival, ubiquitous cultures engaged in perpetual struggle with one another. The second section deals with cultural theory as a way to interpret the works of normative and analytic political philosophers, including Thomas Hobbes and John Stuart Mill, on competing human objectives. Wildavsky argues that particular types of interaction among a society's cultures are necessary for effective realization of basic concepts such as democracy. In the third section, Wildavsky applies cultural theory in conjunction with instrumental rationality, the former as a theory of preference formation, the latter as a device for realizing preferences efficiently. High-priority objectives, and thus the character of norms and rational action, shift across cultures. The world and its various elements comprise a complex, frequently changing, and thus ambiguous reality, nowhere more so than in the dynamic contours of the United States. For cultural theory, individualistic, hierarchical, and egalitarian interpretations of the world are the only ones capable of forming and sustaining institutions and related patterns of social relations that will support human social groups.Wildavsky's central objective is to strip away the camouflage and to reveal varying domains of social life as fields of cultural competition. Culture and Social Theory will be a necessary addition to the libraries of political scientists, economists, and policymakers, not to mention all those who admire Aaron Wildavsky and his work.

Anbieter: buecher
Stand: 29.09.2020
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Normative Aspekte der Public Relations
54,99 € *
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Normative Aspekte der Public Relations ab 54.99 EURO Grundlegende Fragen und Perspektiven. Eine Einführung. Auflage 1994

Anbieter: ebook.de
Stand: 29.09.2020
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Sportvereine im Blickpunkt der Öffentlichkeit
49,00 € *
ggf. zzgl. Versand

Eine grundsätzliche Anforderung an den erfolgreichen Sportverein der Gegenwart ist die gute Positionierung in der Öffentlichkeit. In dieser Arbeit wird der Frage nachgegangen, was Public Relations für den Sportverein leisten können beziehungsweise leisten sollen. Gleichzeitig wird im Zuge einer Standortbestimmung anhand 21 qualitativer Interviews mit Vereinspräsidenten, -managern und -sportlern von acht verschiedenen österreichischen Topklubs (u.a. SK Rapid Wien, Hotvolleys, Gunners Oberwart) untersucht, wie weit die Möglichkeiten der Öffentlichkeitsarbeit von den Vereinen tatsächlich genutzt werden.Als Basistheorie dienen bei dieser Arbeit die Cultural Studies. Im ersten von drei Teilen werden normative Forderungen aufgestellt, was Öffentlichkeitsarbeit im Sportverein leisten soll. Im zweiten, praktischen Teil geht es um die Bedeutung von Öffentlichkeitsarbeit aus Vereinssicht und im dritten Teil werden die Ergebnisse des ersten und des zweiten Teils einander gegenübergestellt.

Anbieter: Dodax
Stand: 29.09.2020
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Democratic PR?
49,00 € *
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This book takes the Grunigian notion of symbiotic relationship building and applies it to a political context. The Author proposes that the relationship building model of public relations could facilitate a more genuine engagement between Members of Parliament and their constituents. Much has been written about the normative model of public relations and its role in establishing, building and maintaining a sense of community between an organisation and its publics (Grunig and Hunt, 1984). This study focuses its observations and analysis within the political microcosm at democracy s interface between the local Member of Parliament and their constituents. The objective of this study was to evaluate how public relations is currently used at electorate level and to suggest how it could be improved. In doing so, the researcher spent a year in a marginal seat leading up to the 2007 Federal Election and gained rare insight into the mind of the incumbent, the Party machine and the critical role of PR in the democratic process.

Anbieter: Dodax
Stand: 29.09.2020
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