It is her characteristic generosity rather than her love of animals that finds Mrs Pargeter supporting her friend Jasmine Angold at a charity reception for PhiliPussies, whose worthy aim is to rehabilitate stray cats from the Greek island of Atmos into caring English homes. But the evening is to have unexpected consequences. At the event Mrs P is taken aback to meet a woman who claims to be the sister of her late husband, the much-missed Mr Pargeter. This surprising encounter leads to unwelcome digging into past secrets, the discovery of a body in Epping Forest, an eventful trip to Greece - and unexpected danger for Mrs Pargeter. 1. Language: English. Narrator: Simon Brett. Audio sample: http://samples.audible.de/bk/isis/002873/bk_isis_002873_sample.mp3. Digital audiobook in aax.
This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, aka brainwashed. In all modesty, you're in good hands; some would say the best, which could be considered bullshit in itself: Who decides? I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world's great universities. (Actually, I could easily make the case that degrees in business communications or political science are really degrees in bullshit, but that's another book.) I am a master at crafting bullshit, and you will do well to listen to me. I've written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I too politely call corporate gargle. I've done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists and accountants. I've been practicing this dark, draconian art and teaching others how to follow my lead for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world. You'll laugh out loud many times as you experience this book. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You'll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them. 1. Language: English. Narrator: Steve Sibulsky. Audio sample: http://samples.audible.de/bk/acx0/050444/bk_acx0_050444_sample.mp3. Digital audiobook in aax.
Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands. 1. Language: English. Narrator: Lloyd James. Audio sample: http://samples.audible.de/bk/blak/000858/bk_blak_000858_sample.mp3. Digital audiobook in aax.
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge, available in print and digital formats.Discover the new public relations for the Web 2.0 era - and what it means to you, the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002102/bk_adbl_002102_sample.mp3. Digital audiobook in aax.
PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock. Traditional public relations no longer works. The New PR shares big ideas, secret techniques, and easy-to-use and accessible resources to reach wide audiences...and build your brand through public relations. 1. Language: English. Narrator: John Dzwonkowski. Audio sample: http://samples.audible.de/bk/acx0/067337/bk_acx0_067337_sample.mp3. Digital audiobook in aax.
From USA Today best-selling author, Laura Lee, comes a witty and sexy office romance that's sure to make your temperature rise.It can't get much worse than finding your fiancé banging his secretary over the back of your couch, right?Wrong.Try discovering your unforgettable, dirty talking, arrogant as f--k one-night stand is your new boss. The same man that you hate with a fiery passion but your traitorous body refuses to read the memo.I'll admit, Liam Maxwell's cockiness is not unwarranted - in the bedroom or the boardroom - but I'm a professional. I refuse to let an inconvenient attraction affect my career. I'll just have to do what I do best: Manage the situation objectively.Why do I get the feeling that's going to be much easier said than done?Note: This is the first installment in the Bedding the Billionaire world. This novella was previously published in the Temptations boxed set collection under the title, Bad PR. (no longer available). The content has since been revised. 1. Language: English. Narrator: Lacy Laurel, Gregory Salinas. Audio sample: http://samples.audible.de/bk/acx0/189319/bk_acx0_189319_sample.mp3. Digital audiobook in aax.
The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing and social media. The book concludes with an examination of the future of public relations and the role of tomorrow's practitioners. The Fundamentals of Public Relations effectively combines an introduction to key concepts with a practical approach to successful implementation. 1. Language: English. Narrator: Bob Dunsworth. Audio sample: http://samples.audible.de/bk/acx0/068673/bk_acx0_068673_sample.mp3. Digital audiobook in aax.
The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing & PR Book is a dynamic collection of tools, techniques and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. About the series:Ultimate books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Richard Lyddon. Audio sample: http://samples.audible.de/bk/hodd/001406/bk_hodd_001406_sample.mp3. Digital audiobook in aax.
Urlaub auf dem Ballermann? Das kann ja heiter werden, denkt sich Lizzy, schließlich ist sie schon lange kein Teenager mehr. Aber ihre Freundinnen, die "Therapie-Schwestern", haben bereits für sie mitgebucht. Party bis zum Morgengrauen haben sie ihr verordnet, damit sie dank eines heißen Flirts schnellstmöglich über ihre Scheidung hinwegkommt. Und dann begegnet Lizzy tatsächlich ihrem Traummann. Die beiden verbringen romantische Stunden auf der Insel, doch das Schicksal trennt beide wieder. Werden sie je wieder zueinanderfinden?Anne Gard glaubt an die Liebe und schreibt freche Frauenromane mit einer Prise Komik und einem Augenzwinkern. Sie arbeitete viele Jahre im Personalwesen und im Bereich Public Relations. Heute lebt sie mit ihren Kindern im Alpenvorland, direkt vor den Toren Münchens. Außerdem ist sie Mitglied der Romance Alliance - Bücher mit Herz. 1. Sprache: Deutsch. Erzähler: Jutta Seifert. Hörprobe: http://samples.audible.de/bk/lind/004730/bk_lind_004730_sample.mp3. Digitales Hörbuch im AAX Format.