Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Conchita Martínez and Patricia Tarabini won in the final 6 4, 6 2 against Martina Navrátilová and Arantxa Sánchez-Vicario. The MPS Group Championships was a women's tennis tournament held in Ponte Vedra Beach, Florida, United States. The Sony Ericsson WTA Tour event was an International series tournament played on outdoor green clay courts from 1980 to 2010. Formerly the Bausch & Lomb Championships, the tournament lost its title sponsor when Bausch & Lomb did not renew its contract following the 2008 event at Amelia Island Plantation on Amelia Island, Florida. Tournament organizers Octagon hired AXIA, a public relations firm, to find a new title sponsor. In August 2008, AXIA and Octagon announced Fortune 1000 global staffing firm MPS Group of Jacksonville, Florida as the official tournament title sponsor. Octagon moved the annual event to Sawgrass Country Club in Ponte Vedra Beach as part of the tournament changes to attract more attendees and enjoy upgraded facilities.
This book have the out come of the small projects on society and environment. This project contain studies of occupational illness and its relations with the environmental pollution. In this book soil pollution and impact of solid waste on agriculture is envisaged though the scientific and field research study.Role of media are so essence in reaching the day to days environmental issues towards people. People s expectations from media are well narrated in this work. Pilgrim places in India are pride of this nation and here governmental agencies try to convert these to tourist places and go on heritage at world level. But there are some sad stories seen in the pilgrimage centers which known because environmental pollution. In this book pilgrimage and pollution are handled with careful and more genuine/reliable observations and leads to conclude with suggestions, which will be applicable to reduce the problem s gravity.Some of the more imperative issues like consumer s approach on green products, noise pollution in busy junctions at Pune city and real estate for environmental conservation are covered for public domain. These book have wide scope of the all types of the readers.
Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.
Extending democratic processes beyond borders is possible, particularly in civil society settings. This research project identifies deliberative diplomacy as a promising format, a new form of public diplomacy based on deliberative discourse, i.e. relying on the force of the better argument in favor of the common global good. A comprehensive analysis of the "Going Green" sustainability school project of the Embassy of the United States of America in Berlin, Germany, provides empirical evidence. Furthermore, the analysis identifies a specific window of opportunity in transatlantic relations that allowed this new phenomenon of international democratic exchange to evolve and also elaborates on its theoretical underpinnings in democratic and IR theory. Thanks to its rare insight on the attitudes of adolescents concerning transatlantic relations, environmental sustainability, and deliberation, this book is a significant contribution to the study of deliberation and civic education.
In 1990, the signature of the Transatlantic Declaration marked the formal recognition of the European Community as the third main element in the transatlantic institutional architecture, alongside NATO and bilateral relationships. Five years later, US-EU relations took another major step forward with the adoption of a 'New Transatlantic Agenda' (NTA). This volume puts this evolution into historical perspective by identifying the enduring features of the relationship. At the dawn of the Bush administration and in the wake of the Nice Treaty, it also makes a bold attempt at assessing the current state of US-EU relations, notably by taking stock of the changes introduced via the New Transatlantic Agenda. Aimed at practitioners and academics alike, and going well beyond a general overview of transatlantic relations, it first explores the evolution of structures and processes in US-EU relations while paying special attention to the policy-shaping and policy-making strategies of public and private actors. Focusing on the post-NTA record, it then endeavours to assess, explain and evaluate the policy outcomes of EU-US relations.Leading authors and practitioners in the field took part in the elaboration of this book:Maria Green Cowles, Youri Devuyst, Thomas Frellesen, Anthony Gardner, Roy Ginsberg, Alan Henrikson, John Peterson, Alberta Sbragia, René Schwok, Michael Smith.
Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 60%, De Montfort University Leicester, course: MSc Marketing Management, language: English, abstract: Green is life; it signifies growth, renewal and health the Circle mean continuity. The two elements form the whole. This report aims to highlight the key aspects of consumer attitudes and awareness of recycling issues in Leicester. The study will focus on consumer attitudes towards as well as to identify the extent of the understanding of recycling labels on the packaging between Leicester residents. There is evidence to suggest that some consumers, interested in green environmental products may be less pressured by brand. Marketers may take this opportunity to identify these consumers and attract them by applying eco friendly messages to product advertising strategies and linking them with their brands. The communication link between consumers and companies is the recycling label on the package this enables consumers to sort their waste and determine whether to send a used packaging item to landfill or to a recycling waste bin. Understanding recycling labels it is becoming more difficult for the average person. The primary data in this report was acquired by quantitative closed and derelict questions questionnaire survey method. The SPSS software program was used to analyse the primary data.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master's thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.
Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010. The 'Beyond Petroleum' campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to 'Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company.' (Ogilvy, 2010 & Leopard, 2010) This 'green-washing' campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP. 'Beyond Petroleum' was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner.
This eleventh volume in the SAGE Series on Green Society explores the on-going paradigm shift in culture and lifestyles toward promoting a sustainable environment. After years of discussion about the environment dating back to the 1960s counter-culture, the recent explosion of green initiatives has induced the general public to embrace all things green, from recycling in the home to admiring green celebrities. This volume assesses the green cultural transformations by presenting some 150 articles of importance to students of sociology, history, political science, communications, public relations, anthropology, literature, arts and drama. Presented in A-to-Z format, the articles include appealing topics from green Hollywood to green spirituality, green art, and green restaurants. This work culminates in an outstanding reference available in both print and electronic formats for academic, university, and public libraries. Pedagogical elements in the frontmatter and backmatter include a Reader's Guide grouping related entries by broad themes and topics, a Glossary of relevant terms, a Resource Guide to further readings (key books, journals, web sites), an appendix of Primary Documents, and a thorough Index.