Erscheinungsdatum: 15.10.2017, Einband: Kartoniert, Titelzusatz: für Marketing, Medien und Public Relations, Auflage: 2/2017, Autor: Schart, Dirk/Tschanz, Nathaly, Verlag: UVK Verlag. Ein Unternehmen der, Co-Verlag: Narr Francke Attempto Verlag GmbH +Co.KG, Sprache: Deutsch, Schlagworte: App // App-Entwicklung // AR // AR App // AR Browser // AR-App // AR-Brille // AR-Browser // Augmented Reality // Datenbrille // Dirk Schart // Entertainment // Gaming // head-mounted // head-up // HoloLens // HTC Vive // immersiv // Informatik // Marketing // Mixed Reality // Mobiltelefonie // MR // Nathaly Tschanz // Navigation // Oculus // Oculus Rift // Playstation VR // Pokemon // Pokemon Go // PR // Smartphone // Tourismus // Tracking // User Experience // Virtual Reality // VR // VR-Brille // VRODO // Wikitude // Wirtschaftsinformatik // 3D // 3D-Kommunikation // 360-Grad-Videos, Produktform: Kartoniert, Umfang: 190 S., Seiten: 190, Format: 1.8 x 24 x 17 cm, Gewicht: 576 gr, Verkäufer: averdo
Ex-reporter Joe Winder had been working in the public relations department of a sleazy family entertainment park, The Amazing Kingdom of Thrills, when he chanced upon a news-breaking story inspired by the disappearance of two blue-tongued voles and the bizarre death of Orky, the killer whale. 1. Language: English. Narrator: George Wilson. Audio sample: http://samples.audible.de/bk/reco/001948/bk_reco_001948_sample.mp3. Digital audiobook in aax.
Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words. In addition to his rise to greatness, Bernstein also describes the relationships he had with stars and relates the stories behind some of the crazy stunts he pulled to garner attention, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart’s legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. Written with style and a sense of humor, this autobiography shares the intimate details of Jay Bernstein’s fascinating life. 1. Language: English. Narrator: Arthur Morey. Audio sample: http://samples.audible.de/bk/adbl/008088/bk_adbl_008088_sample.mp3. Digital audiobook in aax.
This is Kemprecos' third mystery featuring Cape Cod PI Aristotle "Soc" Socarides. Hired by an investment firm, Soc goes undercover at Oceanus, a marine theme park, to find out if killer whale Rocky did in fact slaughter its trainer, Eddy Byron. Soc's answer will help a Japanese conglomerate decide if it wants to buy Oceanus. Intrigued by the question of whether the whale, with its social tendencies, could kill humans, Soc takes the case and immediately runs up against the Sentinels of the Sea, a group picketing Oceanus, which they call a "whale jail." Soc hopes to learn more about Rocky from the mammal's previous trainer and from the former Oceanus public relations director, who was fired for not keeping the lid on Eddy's death. When Soc discovers the PR man has been murdered, Rocky's guilt doesn't seem so likely. Steering a clear course through the murky waters of animal rights and marine parks, Soc lands firmly on the shores of entertainment. 1. Language: English. Narrator: Barry Campbell. Audio sample: http://samples.audible.de/bk/acx0/014726/bk_acx0_014726_sample.mp3. Digital audiobook in aax.
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that listeners will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal listen that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK. 1. Language: English. Narrator: Neil Gardner. Audio sample: http://samples.audible.de/bk/adbl/030723/bk_adbl_030723_sample.mp3. Digital audiobook in aax.
A Passion for Winning tells the story of Aaron Cushman as he lived the "American Dream" – from his days as a struggling World War II veteran to his establishment and leadership of the 25th largest public-relations firm in the U.S., which successfully served an impressive array of clients, including Keebler Cookie Co., Serta Mattress Co., Marriott, Century 21, and more. Along the way, Cushman helped to promote a host of celebrities in motion pictures, television, and nightclub entertainment, including the Three Stooges, Jane Russell, Sammy Davis Jr., Dean Martin and Jerry Lewis, among others. He also spent over a decade as co-owner and PR director for the Chicago White Sox during Bill Veeck’s glory days, and he later produced 12 World Championship Tennis tournaments. "Whether it's sports, show business, or Fortune 500 corporations, Cushman knows how to make news. His book is filled with terrific anecdotes about famous people and familiar products," said Irv Kupcinet, the late columnist of the Chicago Sun-Times. In this behind-the-scenes story of his 50-year career, Cushman reveals his secret to success and how one remarkable man's creativity and integrity helped shape the PR profession. 1. Language: English. Narrator: Bruce Horlick. Audio sample: http://samples.audible.de/bk/open/000008/bk_open_000008_sample.mp3. Digital audiobook in aax.
Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between operating a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in apolitical world being quickly transformed by the media. Brownell takes listeners behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant but also the age of showbiz politics. 1. Language: English. Narrator: Pam Ward. Audio sample: http://samples.audible.de/bk/blak/007121/bk_blak_007121_sample.mp3. Digital audiobook in aax.