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Szameitat, Dietrich: Public Relations in Untern...
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Erscheinungsdatum: 27.09.2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Public Relations in Unternehmen, Titelzusatz: Ein Praxis Leitfaden für die Öffentlichkeitsarbeit, Auflage: Softcover reprint of the original 1st ed. 2003, Autor: Szameitat, Dietrich, Verlag: Springer Berlin Heidelberg // Springer-Verlag GmbH, Sprache: Deutsch, Rubrik: Wirtschaft // Management, Seiten: 232, Informationen: Paperback, Gewicht: 355 gr, Verkäufer: averdo

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Public Relations / Öffentlichkeitsarbeit
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Erscheinungsdatum: 01.03.1993, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Public Relations / Öffentlichkeitsarbeit, Titelzusatz: Geschichte - Grundlagen - Grenzziehungen, Redaktion: Fischer, Heinz-Dietrich // Wahl, Ulrike, Verlag: Lang, Peter GmbH // Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Sprache: Deutsch, Schlagworte: Kommunikationswissenschaft // Medientheorie // Medienwissenschaft // Werbung // Business // Management // Absatz // Marketing // Vermarktung // Öffentlichkeitsarbeit // PR // Public Relations // Kunsthandel // Mäzen // Mäzenatentum // Konsum // Soziologie und Anthropologie // Management: Produktion und Qualitätskontrolle // Management: Marketing und Vertrieb // Marken und Markenkonzepte // Finanzielle Aspekte der Kunst // Geldanlage, Rubrik: Medienwissenschaften // Allgemeines, Lexika, Seiten: 372, Gewicht: 476 gr, Verkäufer: averdo

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Narrative Brand Planning
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Erscheinungsdatum: 04.04.2013, Medium: Buch, Einband: Gebunden, Titel: Narrative Brand Planning, Titelzusatz: Wie Marken zu echten Helden werden, Auflage: 2013, Autor: Dietrich, Frank Otto // Schmidt-Bleeker, Ralf, Verlag: Springer Berlin Heidelberg // Springer Berlin, Sprache: Deutsch, Schlagworte: Absatz // Marketing // Vermarktung // Marketing und Vertrieb // Public Relations, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 152, Informationen: HC runder Rücken kaschiert, Gewicht: 318 gr, Verkäufer: averdo

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Dietrich:Wandlungsorientiertes Kommunik
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Erscheinungsdatum: 05.08.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Wandlungsorientiertes Kommunikationsmanagement, Titelzusatz: Zu einer Strategie der Wandlung statt Handlung, Autor: Dietrich, Peter, Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer VS, Sprache: Deutsch, Schlagworte: Kommunikationswissenschaft // Öffentlichkeitsarbeit // PR // Public Relations // Medientheorie // Medienwissenschaft // Medienwirtschaft // LANGUAGE ARTS & DISCIPLINES // Communication Studies // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Kommunikationswissenschaften, Seiten: 326, Abbildungen: 35 schwarz-weiße und 5 farbige Abbildungen, Bibliographie, Informationen: Book, Gewicht: 578 gr, Verkäufer: averdo

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Dietrich:Wandlungsorientiertes Kommunik
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Erscheinungsdatum: 05.08.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Wandlungsorientiertes Kommunikationsmanagement, Titelzusatz: Zu einer Strategie der Wandlung statt Handlung, Autor: Dietrich, Peter, Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer VS, Sprache: Deutsch, Schlagworte: Kommunikationswissenschaft // Öffentlichkeitsarbeit // PR // Public Relations // Medientheorie // Medienwissenschaft // Medienwirtschaft // LANGUAGE ARTS & DISCIPLINES // Communication Studies // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Kommunikationswissenschaften, Seiten: 326, Abbildungen: 35 schwarz-weiße und 5 farbige Abbildungen, Bibliographie, Informationen: Book, Gewicht: 578 gr, Verkäufer: averdo

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The Dark Descent: The Dark Passage Series, Book...
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A new beginning.  Elizabeth Rubis, ex-San Francisco public relations professional turned impulse-control-challenged vampire, may have escaped her rocky prison in an abandoned coal mine, but trouble keeps following her bloody trail. The unapologetic Elizabeth better get her act together and fast.  A new ally, a new enemy.  Finding a surprising ally in San Francisco police detective Jonas Dietrich, even as she continues stumbling through her transformation, is comforting but a new enemy has emerged - an actual church-trained vampire hunter. A true demon.  As Elizabeth discovers new supernatural powers along the way, she continues to evolve into a true demon of the night. 1. Language: English. Narrator: Cheryl May. Audio sample: http://samples.audible.de/bk/acx0/136186/bk_acx0_136186_sample.mp3. Digital audiobook in aax.

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Naturwissenschaft als Kommunikationsraum
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Transfer of knowledge and exchange of ideas are current questions of research. In spite of this general interest in cross-cultural scientific relations, Europe’s contacts to Russia have been only superficially studied so far. Besides the language problem, the prevalent misestimation of Russia’s role as a mere recipient seems to pose a major obstacle. Clearing this barrier is a main concern of the long-term project Scientific Relations Between Germany and Russia in the Fields of Chemistry, Pharmacy and Medicine in the 19 th Century at the Saxon Academy of Sciences and Humanities. This project, which started in May 2007 und is scheduled to run until 2018, continues the great biobibliographical tradition of the Saxon Academy as well as profound studies performed at the Karl Sudhoff Institute for the History of Medicine and Science (Leipzig University, Medical Faculty) that have been financially supported by the German Research Foundation from 1999 to 2006.The academy project and the Karl Sudhoff Institute cooperated in organizing the international conference Science as a Medium of Communication between Germany and Russia in the 19 th Century which took place from September 29 to October 1, 2010 in Leipzig. The conference aimed at bringing together scholars with specialized knowledge of this field and provided a platform for exchanging experience in methods and issues of transnational science studies. A fundamental target was the documentation of major figures and the description of their institutional settings. Since the project is dedicated to history and philosophy of science in general, contributions on changes of scientific paradigms and on the history of concepts and ideas were also encouraged.The convention gathered about 30 scholars from all over the world as well as some 20 local specialists to discuss various historical aspects of the bilateral scientific relations between the German speaking countries and the Russian Czardom. Thus, the interdisciplinary program covered numerous facets of history of science – social, cultural, educational, institutional and intellectual history and history of medicine, biology, chemistry, pharmacy, psychology and geography.This volume presents the conference papers arranged according to subjects. The first section, which precedes the special essays, contains preliminary remarks and an introductory speech: Heiner KADEN, vice-president of the Saxon Academy of Sciences and Humanities, discusses the long research tradition in the history of science at Leipzig and the roots of the project on German-Russian scientific relations in the 19 th century. During the conference two keynote speakers outlined the main features of scientific encounters and provided a European contextualisation: Dietrich VON ENGELHARDT (Luebeck) described the international exchange of ideas at the beginning of the 19 th century with special reference to Italy, while Matthias MIDDELL (Leipzig) gave an inspiring analysis of the discontinuities in the French-Russian scientific, cultural and economic relations.The second part is dedicated to chemistry and pharmacy. Selected protagonists of scientific transfer are Friedrich Konrad BEILSTEIN (Elena ROUSSANOVA, Hamburg), Gustav VON BUNGE (Regine and Gerd PFREPPER, Leipzig), Ivan S. PLOTNIKOV (Elena A. ZAITSEVA, Moscow) and Vladimir I. VERNADSKY (Marina Ju. SOROKINA, Moscow). This is complemented by Gisela BOECK’s (Rostock) observations concerning the use of the periodic table in school instruction and Christoph FRIEDRICH’s (Marburg) general overview of German apothecaries in Russia in the 19 th century.The third section covers medicine and psychology: Galina KICHIGINA (Toronto) highlights the importance of Karl Johann VON SEIDLITZ regarding the implementation of physical examination in clinical practice, Vladimir A. ABASHNIK (Kharkov) reveales the connections between Emil Heinrich DU BOIS-REYMOND and the Kharkov medical faculty, and Florian MILDENBERGER (Frankfurt/Oder) describes the obstacles Emil KRAEPELIN has encountered during his years at Dorpat. Saulo DE FREITAS ARAUJO (Brazil) discusses Wilhelm WUNDT’s influence on Vladimir M. BECHTEREV’s concept of scientific psychology, Natal’ja Ju. MASOLIKOVA (Moscow) addresses the personal relations between members of the Russian psychological society and Leipzig University, and Susanne GUSKI- LEINWAND (Heidelberg) delineates Aleksander NECHAYEV’s experimental psychology.The fourth chapter deals with hygiene as a new leading science in the 19 th century, a topic which proved to be one of the central points of interest during the conference: Vladimir S. SOBOLEV (St. Petersburg) describes the fight of the Russian naval forces against infectious diseases, while Florian STEGER, Nadine MEYER and Wolfgang LOCHER (Munich) evaluate Max von PETTENKOFER’s impact on the development of Public Health in Russia. Lutz HAEFNER (Goettingen) illustrates the transfer of hygienic knowledge using the example of the Saratov medical society, Konstantin K. VASYLYEV (Sumy) deals with the role of German physicians in the development of the Odessa health resort, and Bjoern FELDER (Goettingen) traces Evgenii SHEPILEVSKY’s role in the Russian eugenics movement.The fifth group of presentations pursues conceptional changes in biology: The zoological section includes Sergei I. FOKIN’s (St. Petersburg) description of Otto BUETSCHLI’s key role in the development of Russian zoology, but the general focus is on evolution: Thomas SCHMUCK (Berlin) analyses Christian Heinrich PANDER’s reflections on metamorphosis, while Eduard I. KOLCHINSKY (St. Petersburg) traces the German influence on Russian evolutionism, and Erki TAMMIKSAAR (Tartu) gives an introduction to Karl Ernst VON BAER’s ecological and evolutionary thinking. Nadezhda V. SLEPKOVA (St. Petersburg) addresses the conflicts between the “Russian” and the “German” parties at the Imperial Academy of Science in St. Petersburg using the example of the zoological museum, and last but not least Anastasia A. FEDOTOVA (St. Petersburg) depicts the rise of plant geography in Russia.The last section collects biographical approaches: The professionalisation of veterinary medicine is reflected in the St. Petersburg society of veterinarians (Natalia E. BEREGOY, St. Petersburg), and Anna ANANIEVA describes the close relations between VON BAER and the Leipzig publisher Leopold VOSS. A panel on prosopography concluded the conference, presenting work in progress for discussion: Daniela ANGETTER (Vienna) discusses a research project on the history of medicine and pharmacy at Lviv University, Vladimir A. VOLKOV and Marina V. KULIKOVA (Moscow) present their biographical encyclopedia of the professors in the Russian Czardom, and Marta FISCHER (Leipzig) specifies the conception of a biobibliographical encyclopedia of the German-Russian scientific relations.Without a doubt, the conference opened chances for international cooperation and provided opportunities for interdisciplinary communication. As reflected in the extensive index of persons, an admirably huge amount of facts is compiled. Yet, in light of the richness of detail, analyses and interpretations are underrepresented, discussions and personal talks showed that yet time is not ripe for general conclusions. It will be up to the project’s research program to work out a general guideline, to consider the results and to comment on the implications.

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Great Britain, France, Italy and Germany in a P...
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Frontmatter -- Contents -- Introduction of the Editors -- I. The Decision-Makers in Foreign Affairs -- Britain and the World, 1945-1949: the View from the Foreign Office / Adamthwaite, Anthony -- Britain and Europe in 1948: the View from the Cabinet / Warner, Geoffrey -- The French Decision-Makers and their Perception of French Power in 1948 / Girault, René -- Italy: the End of a 'Great Power' and the Birth of a 'Democratic Power' / Vigezzi, Brunello -- De Gasperi, Nenni, Sforza and their Role in Post-War Italian Foreign Policy / Varsori, Antonio -- Senior West German Politicians and their Perception of the German Situation in Europe 1945-1949 / Overesch, Manfred -- II. The Political Parties -- British Political Parties and the European Crisis of the late 1940s / Ceadel, Martin -- French Power as seen by the Political Parties after World War II / Berstein, Serge -- The Genesis of Political Impotence. Italy's Mass Political Parties in the Years between the Great Alliance and the Cold War / Galante, Severino -- The Italian Communist Party and the Italian Imperial Problem. A Forgotten 'Colonial' Position / Rainero, Romain Η. -- The International Political Situation as seen by the German Linksparteien (SPD, SED and KPD) between 1945 and 1949 / Staritz, Dietrich / Sywottek, Arnold -- III. The Economic Area -- Economic Aspects of British Perceptions of Power on the Eve of the Cold War / Peden, George C. -- The French Dilemma: Modernization with Dependence or Independence and Decline / Frank, Robert -- Betting on the Future. The Reconstruction of Italian Industry, 1946-1952 / Zamagni, Vera -- The Economic Reconstruction of West Germany in the Context of International Relations 1945-1949 / Schröder, Hans-Jürgen -- IV. The Military Problems -- British Military Perceptions of the Soviet Union as a Strategic Threat, 1945-1950 / Watt, Donald C. -- Reflections on the Notion of Military Power through the French Example (1945-1948) / Delmas, Jean -- West Germany's Strategic Position and her Role in Defence Policy as seen by the German Military, 1945-1949 / Messerschmidt, Manfred / Greiner, Christian / Wiggershaus, Norbert -- V. Public Opinion and the Cultural Sector -- Foreign Office Publicity, American Aid and European Unity. Mobilising Public Opinion, 1947-1949 / Anstey, Caroline -- Introduction to an Era of Doubt. Cultural Reflections of 'French Power', around the Year 1948 / Ory, Pascal -- A Difficult Adaptation. The Italian Liberal-Democratic Press and the Reality of the International Situation (1945-1949) / Decleva, Enrico -- Farewell to the Power State? The Perception of the Political Environment and the Idea of the State in Public Opinion in the Western Occupation Zones of Germany between 1946 and 1948 / Hürten, Heinz -- VI. Europe in the International Postwar Constellation -- British Perceptions of Power. Europe between the Superpowers / Parker, R. A. C. -- France: from Powerlessness to the Search for Influence / Melandri, Pierre / Vaïsse, Maurice -- France, the Empire and Power (1945—1949) / Nouschi, André -- The Shaping of Italian Foreign Policy during the Formation of the East-West Blocs. Italy between the Superpowers / Nolfo, Ennio Di -- Italy at the Outbreak of the Cold War: Domestic and International Factors / Aga-Rossi, Elena -- German Conceptions of Europe during the Escalation of the East-West Conflict, 1945-1949 / Loth, Wilfried -- Conclusion -- Europe between Power and Powerlessness / Wendt, Bernd-Jürgen -- Abbreviations -- The Authors -- Other Publications -- Index of Names -- Backmatter

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