Erscheinungsdatum: 05/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Grundlagen des Brandings, Titelzusatz: Aufgliederung von Marken, Sich wandelnde Zielgruppen, Branding-Techniken, Wirkungseffekte einer Marke, Markenzukunft, Originaltitel: The Fundamentals of Branding, Autor: Davis, Melissa, Übersetzung: Windgassen, Michael, Verlag: Stiebner Verlag GmbH // Stiebner, Sprache: Deutsch, Schlagworte: Branding // wirtschaftlich // Marke // Marketing // Öffentlichkeitsarbeit // PR // Public Relations, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 183, Abbildungen: mehr als 250 Abbildungen, Gewicht: 650 gr, Verkäufer: averdo
Erscheinungsdatum: 04.07.2006, Medium: Buch, Einband: Gebunden, Titel: Organic Homiletic, Titelzusatz: Samuel T. Coleridge, Henry G. Davis, and the New Homiletic, Autor: Park, Richard Hee-Chun, Verlag: Lang, Peter // Peter Lang Publishing Inc. New York, Sprache: Englisch, Schlagworte: Ästhetik // Aufklärung // Epoche // Epistemologie // Erkenntnistheorie // Philosophie // Erkenntnis // Mittelalter // Religion // 17.-18. Jahrhundert // Öffentlichkeitsarbeit // PR // Public Relations // Schreiben // Schreibunterricht // Philosophiegeschichte // Christentum // Weltreligionen // Kommunikationswissenschaft // Technical Writing // Styleguides // Mittelalterliche Philosophie // Abendländische Philosophie: Aufklärung // Epistemologie und Erkenntnistheorie // Geschichte // allgemein, Rubrik: Religion // Theologie, Allgemeines, Lexika, Seiten: 201, Reihe: American University Studies Series 7: Theology and Religion (Nr. 251), Gewicht: 516 gr, Verkäufer: averdo
He’s, like, literally the worst. Oakley Davis is the star running back at our university and the reason I’ve broken my vow to avoid the college party scene. Thanks to a mix-up with my advisor, I’m now serving my public relations internship as a glorified babysitter to the party-hard football players.Specifically, Oakley.He’s impossible to manage. His Instagram is full of pictures of him half-naked and drunk, and he’d rather attend parties than practice. His brand needs some serious work, and when he’s not driving me insane, he’s sleeping his way through the entire female population. But I’m determined. I have plans to graduate a semester early, and nothing or no one will get in my way. I’m a Virgo, after all. Oakley Davis might be a privileged, cocky football star, but I’m Amanda Matthews, and I’ll do whatever it takes to get my A. I just have to make sure I don’t end up falling in love with the idiot first. 1. Language: English. Narrator: Amy Stricker. Audio sample: http://samples.audible.de/bk/acx0/212933/bk_acx0_212933_sample.mp3. Digital audiobook in aax.
Lana Davis arrives in New Mexico from Los Angeles planning to look up a former boyfriend and take in some sightseeing. But this all-expense-paid trip is not a vacation. She's here to find Antonio Chavez, last seen in Santa Fe. He's the missing beneficiary of a large life insurance policy her company issued. The heat is on because a disgruntled heir insists he should receive the proceeds instead. However bogus his claim is, the public relations nightmare he causes for her company is real. If Lana doesn't find Antonio, her job is on the line. Lana's search for Antonio brings her into the inner circle of a powerful art gallery in Santa Fe, owned by the daughter of a wealthy family. Although Lana's knowledge of art is limited to the one art history class she took in college, she soon discovers that when art and greed collide, the result is deadly. But her knack for finding dead bodies makes the police nervous. And finding herself a target for murder is more than she signed up for. 1. Language: English. Narrator: Karen Stoff. Audio sample: http://samples.audible.de/bk/acx0/089581/bk_acx0_089581_sample.mp3. Digital audiobook in aax.
A Passion for Winning tells the story of Aaron Cushman as he lived the "American Dream" – from his days as a struggling World War II veteran to his establishment and leadership of the 25th largest public-relations firm in the U.S., which successfully served an impressive array of clients, including Keebler Cookie Co., Serta Mattress Co., Marriott, Century 21, and more. Along the way, Cushman helped to promote a host of celebrities in motion pictures, television, and nightclub entertainment, including the Three Stooges, Jane Russell, Sammy Davis Jr., Dean Martin and Jerry Lewis, among others. He also spent over a decade as co-owner and PR director for the Chicago White Sox during Bill Veeck’s glory days, and he later produced 12 World Championship Tennis tournaments. "Whether it's sports, show business, or Fortune 500 corporations, Cushman knows how to make news. His book is filled with terrific anecdotes about famous people and familiar products," said Irv Kupcinet, the late columnist of the Chicago Sun-Times. In this behind-the-scenes story of his 50-year career, Cushman reveals his secret to success and how one remarkable man's creativity and integrity helped shape the PR profession. 1. Language: English. Narrator: Bruce Horlick. Audio sample: http://samples.audible.de/bk/open/000008/bk_open_000008_sample.mp3. Digital audiobook in aax.
Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between operating a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in apolitical world being quickly transformed by the media. Brownell takes listeners behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant but also the age of showbiz politics. 1. Language: English. Narrator: Pam Ward. Audio sample: http://samples.audible.de/bk/blak/007121/bk_blak_007121_sample.mp3. Digital audiobook in aax.
Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate sector, the City, pressure groups, and the trade union movement. Davis explores the question: to what extent are journalists and decision-makers being affected and who stands to benefit most in the new era of public relations democracy?
Volume 6 of The Papers of Jefferson Davis, spanning the five crucial years before 1861, chronicles Davis' last year as secretary of war and his return to the Senate, capstone of his long career of public service to the United States. Volume 6 includes 116 letters printed in full with annotation, a calendar of over 6,000 items, and summaries of 53 recently discovered documents dating from 1845 through 1855, as well as illustrations and maps prepared especially for the volume. Davis' correspondence and his final report to Franklin Pierce mirror the concerns of his last months as head of the War Department-turmoil in Kansas, protection of western settlements, construction of the Washington Aqueduct, the Capitol extension and new dome, surveys for the Pacific Railroad, Indian relations, the camel experiment, army reorganization, and advances in weaponry. All these issues followed Davis to the Senate in March, 1857, but other questions soon claimed equal attention. As debates on abolition, state rights, fugitive slaves, and slavery in the territories became more frequent and more divisive, Davis found himself a major spokesman for his region. He was caught up in the momentous events testing the nation during James Buchanan's administration: 'bleeding Kansas,' Preston Brook's attack on Charles Sumner, John Brown's raid on Harpers Ferry, the 1860 Democratic conventions, the election of a Republican president, and the secession of South Carolina. He debated at length with Stephen A. Douglas and others over 'squatter sovereignty' and offered his own resolutions on the relations of states as the basis for the Democratic platform in 1860. Personal correspondence gives revealing word pictures of Varina Davis and the children, the family's sojourn in New England during the Summer of 1858, disastrous flooding at Brierfield in 1859, and Davis' persistent, debilitating illnesses. Volume 6 covers fateful years for the nation and for Jefferson Davis, a man moving toward a destiny that he is both creating and hoping to avoid.
ABOUT THE BOOK Lance Edward Armstrong, born in Plano, TX, on September 18, 1971, had a difficult childhood. His mother, Linda Mooneyham, was a high-school student with dreams of joining drill team and going to college. Instead, she found herself a newly married, 16-year-old dropout. Lance's biological father, Eddie Gunderson, was a reluctant father and abusive husband. When Lance was two years old, Mooneyham divorced Gunderson, and not long after, married salesman Terry Armstrong. The restless and rambunctious boy never bonded with his stern and abusive stepfather, although the elder Armstrong was present for the greater part of his childhood. Biographer John Wilcockson believes Lance Armstrong's rocky relationship with his stepfather, though in some ways traumatic, was key to his development as a world-class athlete: 'I believe that the 14 years he was Lance's dad was a very interesting period. That's when the making of Lance as a champion happened.' MEET THE AUTHOR Anita has been writing for pay for about 15 years now. She's fluent in a variety of styles--journalistic, academic, scientific, technical; and across a variety of media--print, web, social. She likes to think outside the box, while still keeping track of how far she's pushed the envelope. In addition to writing and editing, she enjoys designing layouts and graphics. Long ago, she was a sponsored athlete and speed freak. Nowadays, she prefers the pursuit of inner peace through yoga and tai qi. She grew up in the Bay Area of California back when Silicon Valley was prune orchards and garlic fields, graduating from San Leandro High and then U.C. Davis. After a decade of living in the Pacific Northwest, she's now happily settled in Salt Lake City, UT-although she does miss the seafood. She shares her home with Molly and Linus, a pair of dogs devoted to teaching her about enjoying life to the fullest. EXCERPT FROM THE BOOK During his recovery and rehabilitation, Armstrong met the second important woman in his life. Kristin Richard was working for a public relations firm in Austin when she met Armstrong at a charity event. A year later they married, she quit her job, and they moved to the French Riviera. While Armstrong was returning to the rigors of being a professional athlete, Richard stayed home to raise their three children: Luke, born in October 1999, and twin daughters Isabelle and Grace, born in 2001. All three children were conceived via in vitro fertilization, using sperm stored before Armstrong underwent chemotherapy. The marriage between the 'picture-perfect couple' ended with divorce in 2003. Underrated, perhaps, in public opinion, is how Armstrong remains actively involved his first three children and on friendly terms with ex-wife Kristin Richard. Buy a copy to keep reading!