Angebote zu "Andy" (9 Treffer)

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Maslen, Andy: Persuasive Copywriting
23,29 € *
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Erscheinungsdatum: 03.01.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Persuasive Copywriting, Titelzusatz: Cut Through the Noise and Communicate With Impact, Auflage: 2. Auflage von 2019 // 2. Auflage, Autor: Maslen, Andy, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: Kommunikatives Handeln // Absatz // Marketing // Vermarktung // Copyright // Geistiges Eigentum // Urheberrecht // Urheberrechtsgesetz // UrhG // Werbung // Kommunikationswissenschaft // Öffentlichkeitsarbeit // PR // Public Relations // Beruf // Karriere // Medienwirtschaft // BUSINESS & ECONOMICS // Advertising & Promotion // Internationales Recht // Ratgeber: Karriere und Erfolg // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Internationales und ausländ. Recht, Seiten: 264, Gewicht: 451 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.08.2020
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Maslen, Andy: Persuasive Copywriting
23,19 € *
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Erscheinungsdatum: 03.01.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Persuasive Copywriting, Titelzusatz: Cut Through the Noise and Communicate With Impact, Auflage: 2. Auflage von 2019 // 2. Auflage, Autor: Maslen, Andy, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: Kommunikatives Handeln // Absatz // Marketing // Vermarktung // Copyright // Geistiges Eigentum // Urheberrecht // Urheberrechtsgesetz // UrhG // Werbung // Kommunikationswissenschaft // Öffentlichkeitsarbeit // PR // Public Relations // Beruf // Karriere // Medienwirtschaft // BUSINESS & ECONOMICS // Advertising & Promotion // Internationales Recht // Ratgeber: Karriere und Erfolg // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Internationales und ausländ. Recht, Seiten: 264, Gewicht: 470 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.08.2020
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The Agony of Decision: Mental Readiness and Lea...
9,95 € *
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The Agony of Decision was named one of the best crisis management books of all time by Book Authority, the world's leading site for nonfiction recommendations. Book Authority had previously named it one of the Best New Crisis Management Books of 2018. This book is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis. First, by thinking clearly; second by making smart choices; and third by executing those choices effectively. But making smart choices in a crisis can be agonizing. The difference between leaders who handle crises well and those who handle crises poorly is mental readiness: the ability some leaders exhibit that allows them to make smart choices quickly in a crisis. And this ability creates real competitive advantage. One of the predictable patterns of crisis response is that the severity of the crisis event does not determine whether an organization and its leader get through a crisis effectively. Indeed, two organizations, similarly situated, can see dramatically different outcomes based on the quality and timeliness of their individual responses to the crisis events. And the ability to respond effectively in a timely way is a consequence of mental readiness. This book is for leaders of organizations who need to be good stewards of reputation, trust, and confidence; and for those who advise those leaders, whether in public relations, or law, or other business disciplines. Author Helio Fred Garcia harvests insights from more than 30 years of working on, studying, and teaching about thousands of crises affecting companies, governments, NGOs, and other organizations. Garcia is the Executive Director of the Logos Institute for Crisis Management and Executive Leadership. He has advised clients in dozens of countries on six continents. For more than 29 years Garcia has been on the New York Univ 1. Language: English. Narrator: Andy Waits. Audio sample: http://samples.audible.de/bk/acx0/128903/bk_acx0_128903_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.08.2020
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Andy Jauch
54,00 € *
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Andy Jauch ( 20. Januar 1976 in Potsdam) ist ein deutscher Politiker (SPD) und seit 2006 Mitglied des Abgeordnetenhauses von Berlin. Andy Jauch besuchte 1982 bis 1988 die Hermann-Boddin-Grundschule, 1988 bis 1993 die Ernst-Abbe-Oberschule und 1993 bis 1996 die Gymnasiale Oberstufe am Oberstufenzentrum für Verkehr, Wohnungswirtschaft und Steuern, wo er sein Abitur ablegte. Er studierte 1997 bis 2001 Politologie am Otto-Suhr-Institut in Berlin. Von Oktober 2005 bis September 2006 bildete er sich an der Deutschen Presseakademie zum Public-Relations-Berater weiter.

Anbieter: Dodax
Stand: 12.08.2020
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The death of the brand? Challenges facing inter...
34,90 CHF *
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Diploma Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Leeds (Trinity & All Saints College), course: Media Dissertation, 129 entries in the bibliography, language: English, abstract: For better or for worse, we live in what has been called a brandscape - a branded world - today. We are at a time in history when brands go beyond being business platforms to becoming symbols of our times. An increasing proportion of our lives is mediated by brands like McDonald's, Sony and Budweiser, which often reflect the changing values of our society. Brands are more than just advertising, they are part of our culture. Think of Andy Warhol and Campbell's Soup and Norman Rockwell and Coca-Cola. Think of the digital brandscape with Google, Facebook and YouTube - brands knowing more about who we are, what we look like, who our friends are and what our dreams and wishes are, than any other brand, organisation or company, ever knew before. Products, people, countries - Britain, for example, tried to become a brand with its 'Cool Britannia' slogan - and companies are all racing to turn themselves into brands - to make their image more likeable and understandable. Furthermore, brands dominate our working lives, and corporate logos are now in every civic space, from schools, universities and playgrounds to hospitals and art galleries. And this brandscape can be considered to be global: walk down a street in any city in the world and there will be enough brands to make you feel at home. At the same time, brands and branding culture represents, among other things, an issue of culture and politics. In some cases, brands have rightly or wrongly become a political battleground. Most recently in 2007, demonstrating left-wing youths in Copenhagen smashed outlets of global food and entertainment chains, over a conflict with the city government that sold their youth centre (Ungdomshuset) to a Christian sect, which tore it down. Thus, to discuss the role and future of (international and global) brands in society has become even more important. The following text examines whether brands as we know them are dead and makes recommendations to brand-owners over and beyond corporate social responsibility (CSR).

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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Effective Personal Communication Skills for Pub...
45,90 CHF *
ggf. zzgl. Versand

To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
Zum Angebot
The death of the brand? Challenges facing inter...
23,70 € *
ggf. zzgl. Versand

Diploma Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Leeds (Trinity & All Saints College), course: Media Dissertation, 129 entries in the bibliography, language: English, abstract: For better or for worse, we live in what has been called a brandscape - a branded world - today. We are at a time in history when brands go beyond being business platforms to becoming symbols of our times. An increasing proportion of our lives is mediated by brands like McDonald's, Sony and Budweiser, which often reflect the changing values of our society. Brands are more than just advertising, they are part of our culture. Think of Andy Warhol and Campbell's Soup and Norman Rockwell and Coca-Cola. Think of the digital brandscape with Google, Facebook and YouTube - brands knowing more about who we are, what we look like, who our friends are and what our dreams and wishes are, than any other brand, organisation or company, ever knew before. Products, people, countries - Britain, for example, tried to become a brand with its 'Cool Britannia' slogan - and companies are all racing to turn themselves into brands - to make their image more likeable and understandable. Furthermore, brands dominate our working lives, and corporate logos are now in every civic space, from schools, universities and playgrounds to hospitals and art galleries. And this brandscape can be considered to be global: walk down a street in any city in the world and there will be enough brands to make you feel at home. At the same time, brands and branding culture represents, among other things, an issue of culture and politics. In some cases, brands have rightly or wrongly become a political battleground. Most recently in 2007, demonstrating left-wing youths in Copenhagen smashed outlets of global food and entertainment chains, over a conflict with the city government that sold their youth centre (Ungdomshuset) to a Christian sect, which tore it down. Thus, to discuss the role and future of (international and global) brands in society has become even more important. The following text examines whether brands as we know them are dead and makes recommendations to brand-owners over and beyond corporate social responsibility (CSR).

Anbieter: Thalia AT
Stand: 12.08.2020
Zum Angebot
Effective Personal Communication Skills for Pub...
29,99 € *
ggf. zzgl. Versand

To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.

Anbieter: Thalia AT
Stand: 12.08.2020
Zum Angebot